Small business owners need to brand their business by using logo and a set of consistent marketing materials. Here’s a list of some of the benefits to having a professionally designed logo and marketing package:

Attract more clients - Some clients look for a well-defined company look-and-feel for making a purchasing decision.

Brand yourself - You need a logo in order to build an image and a brand.

Convey that you are established - A logo and professionally printed materials show that you are committed.

Give clients a sense of stability - You may not have been in business “Since 1908″, but if you’ve invested in an identity, you’re much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important “trust” factor.

Be more memorable - having consistent graphics on your business materials make you more likely to come to the forefront of potential clients’ minds.

Explain your company name - the logo gives visual clues to its meaning.

Endear your company name to your clients - reinforce the name with interesting, compelling graphics, they’re more likely to remember that hard-to-recall name, and to pick up the phone and hire you.

Explain an unusual line of business - If your business is nontraditional, or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.

Show what practices differentiate you from your competition - tell the story of how you do business - what special practices make you stand apart from the competition.

Stand out in your field - can put you far above the competition.

A logo is just expected - In the creative services industry, especially, having a logo is an industry standard.

To do it for yourself! - To show your commitment and for the sense of personal pride it will add to your practice.

The psychology of entrepreneurship can be very rewarding to one who dreams of starting their own business. The freedom of being your own boss has billions of people seeking financial independence and other entrepreneurial expectations. But is entrepreneurship for everyone? Are their any restrictions on who can become entrepreneurs? Sadly, the answer is yes. Many people turn their heads when it comes to assisting young people with business projects, they believe age plays a vital part on the success of an entrepreneur, this in some cases causes the entrepreneur to abandon their dream.

Youth entrepreneurship has great wealth to it; it keeps youth out of trouble, adds growth to the economy, and establishes the opportunity for a better future of business to come. Youth is the age of anyone who is looked upon as young. Young entrepreneurs face many weighty problems such as obtaining start -up capital, leasing property, equipment and so on. When in grade school students were taught to plan for the future because they were the future. But if the present fails to make way it would be destroying the upcoming economy at an early start.

Many people have spoken on the importance of youth entrepreneurship, but few are planning for improvement. Most youth focused entrepreneurial organizations only educate on the “how to ” portion of entrepreneurship. These organizations lack the resources needed to help youth secure start-up loans after their books close. What good is having an entrepreneurial education if there are no start-up funds to reward it? Locally to nationally youth entrepreneurship still battles for the headlines, hoping the discrimination would someday end.

Now let’s not assume all youth or even most, have come across these problems. There have been many successful young entrepreneurs who have not encountered such setbacks and have made history. Everyone will not look upon youth as incompetent, just some who might have neglected themselves because they lacked skillful knowledge back when they were younger. The point is, help youth today so they will be able to help you tomorrow and the cycle will continue.

As you incorporate these 9 key distinctions into your life and business, you will create a key shift in how you think, how you evaluate, and how you approach any situation. You can never go back to the old way again - unlike the old paradigm of “habits”.

What are the 9 Key Distinctions of Successful Solo- Entrepreneurs?

1. Force vs. Power

When you are forcing something, you are pushing and shoving to get things to work out the way you want. There is a great deal of effort involved, and usually struggle.

Power, on the other hand, implies a strength that goes beyond what you might be able to exert. You experience power when you align your inner energies, beliefs, and emotions with your outer actions. This will propel you forward toward your goals, with much less effort and fewer toes being stepped on.

Some people talk about this as flow, but it is really much more than that. It is a sense of energy and multiple dimensions working in tandem so that with each step you actually move ahead many paces.

For solo-entrepreneurs, who don’t have a large corporate machine backing them, this distinction becomes even more important. Power, rather than force, becomes the name of the game.

Remember a time when you felt confident, in flow, and successes seemed to just come to you. What were you focused on? How were you being? What actions were you taking?Use these answers as a self-prescription for tapping into this power state so that you no longer have to rely on force.

2. Accomplish vs. Attain

Accomplishment has a sense of finality, an end point, and refers more to a task. Accomplishments often feel meaningless once you’ve accomplished them. Have you ever worked hard in order to get something, and then once you had it, it didn’t seem so important or meaningful any more? There was a bit of a letdown.

Attainment, on the other hand, has no end. It is based in a spiritual or inspired knowing that what you are doing is meaningful at a level that goes far beyond just you or your company. A sense of attainment provides inspiration and comfort.

Successful Solo-Entrepreneurs indicate that when they were in “accomplish” mode, they got a lot done, but it didn’t always move them closer to their grander vision or mission. When they made the shift to attainment, it expanded their capacity to create the life they wanted.

Do you focus more on accomplishing or attaining? When you finish or complete something, does it inspire your forward and connect you with your reason for doing what you do, or does it feel exciting briefly and then go flat?

3. Gaining Information vs. Using What You Learn

While it might seem obvious that to simply gain information is not sufficient for producing incredible, solo-e success, there are a lot of business people out there reading and acquiring information without really putting it into practice. Until you use what you learn, you haven’t really learned it. You’ve just expanded your storehouse of information.

By putting it into practice, applying what you learn, you are able to distinguish useful information from irrelevant, and tweak approaches or systems so that they work for you.

What have you learned about today/this week that you can put into action now?

4. Segmented vs. Integrated

Successful Solo-Entrepreneurs say that before they became incredibly successful, they thought of their lives in compartmentalized segments. Even within their businesses they had a segmented approach to their services, products, and even their efforts.

The shift for them came when they created a synergy by integrating their work and their lives. When you have an integrated approach, activity in one area directly benefits goals in another area. This is part of how you can move three paces ahead with only one step.

Write out all the different projects or components of your business. Then identify the patterns or themes that emerge. Where can you leverage your efforts so that work in one part directly improves the work in another?

5. Working Hard vs. Working Joyfully

Working hard brings with it all the “must do’s” and “to do’s”, plus all the heaviness that those lists entail. Working joyfully, on the other hand, brings with it ease, fun, inspiration, and a light, powerful sense. When you work joyfully, you are working in tandem with spirit, in tandem with your true desires, whereas when you work hard you are usually pushing against something. (See Force vs. Power.)

Successful Solo-Entrepreneurs often learned this the hard way. They spent years working hard, only to see their goals slipping away - along with their health and their energy. Often they “hit bottom” before they decided to try it a different way. When they did make the shift to working joyfully, they found themselves thinking, “Is it really this easy?” or “Wow, this is great! I can have fun, make money, and make a difference!”

What is it that you absolutely love doing in your business? When was the last time that time seemed to just disappear (in a good way)? How could you create more of that in your business?

6. Structure vs. Environments

Structure is a good thing. You need some structure in order to get things done - even if your structure looks vastly different from someone else’s. Structure is focused on tasks and specific outcomes.

Environments, on the other hand, go beyond structure to setting up entire systems of support that enable you to continue making progress without even “working” at it.

The distinction is that an environment works for you, while a structure requires you to do the work. An environment makes the structure YOURS.

Successful Solo-Entrepreneurs say this is one of the most important distinctions. When they could transform their structures - or lack of structure - into environmental supports, they were able to consistently move ahead with far less effort.

Where are your environment(s) currently supporting you to be your best, do your best, and experience your best? Where are the drains or stumbling blocks that slow you down? What can you change so that you automatically do the right thing without having to overcome inertia?

7. Behavior Change vs. Shift

A behavior change is just what it sounds like. You either stop doing or start doing something. It can be simple, and may or may not be lasting.

A shift, on the other hand, is powerful. It usually comes as the result of an experience of some sort (perhaps from the behavior change), and results in a deep, cellular change in how you approach things. It is often accompanied by an identify shift as well.

Think of those “aha!” moments and epiphanies you have had - the times when you all of a sudden “got it”. That is a shift. You can try to go back to the old way of doing things, but there is a part of you that always knows you’re not participating at your full potential.

For example, once you realize that what you think about and focus on affects your results, you cannot pretend it isn’t so. You might temporarily think less than helpful thoughts, but your internal set point has changed and you will be inspired back to what you know to be the truth.

In order to get to this shift point however, you might have to practice it as behavior change until you get the evidence of how it works.

Successful Solo-Entrepreneurs make key, internal shifts, not just behavior changes. They are constantly looking for what shifts are needed in order to make their businesses - and their lives - even more successful.

If you were already as successful as you want to be, what shifts would you have made?Now that you know what they are, what can you do to begin making these today?

8. Pessimism vs. Optimism

This distinction probably seems obvious. What’s not always so obvious to people is WHEN they are being pessimistic. People who are struggling with their businesses often describe themselves as being “realistic”, seeing what’s really going on. The truth is, they are only looking at a portion of what’s going on, and chances are they are making that worse than it really is.

Optimism is not just a state of mind or an approach. It is a commitment to looking for what’s working, looking for the good in a situation, and building on that. It is based on spiritual and scientific principles that when we focus on what’s working and looking with vision and passion toward what we want, that we are actually more resourceful and creative.

Successful Solo-Entrepreneurs have MASTERED this distinction!

When you evaluate your business, your decisions, or even yourself as your own solo-CEO, what do you focus on more - what’s working, or how much is going wrong? What would happen if you committed to looking for what’s working for the next 72 hours? Just three days. Try it!

9. Focusing on the Gap vs. Honoring Where You Are

While wanting more is not a bad thing, when most people talk about what they want, what they are really doing is focusing on the gap between what they want and what they have. By doing this, they actually activate the “not having” more than the “having”, so it sets up a bit of a catch-22.

Honoring where you are is being fully present, loving each moment, knowing that each moment is already full and perfect, regardless of whether you have accomplished or attained. It is tapping in to the power of NOW.

Honoring where you are doesn’t discount that you might have dreams and desires, but in really honoring, you activate trust, celebration, and good feelings that allows in more of what you are wanting.

As you’ve noticed, these key distinctions of Successful Solo-Entrepreneurs are grounded in inner and outer attitudes, beliefs, and actions. They require an inner mindset shift, as well as an external, or action, shift.

If you look at those Corporations in franchising today you see the great companies that use these systems to move markets and deliver products and services to America. Franchising is obviously a power play in the marketing strategy game book. General Motors uses the franchise system or special teams, dealerships, to move their products in each market. Now take your mind to the “Family and friends Program” in Telecom, that is still being done by all those selling mobile communications. Think of some of the ways hyper type marketing has been done in so many areas and market sectors with so many different niches or market segments. Think of the new term appropriately named as viral marketing thru the use of ezines, forwarding emails and adhoc networks of friends and acquaintances within one’s email box. Look at the organic evolution of a real virus and how it gets what it needs within your body; virus vector modeling is fascinating as it is so close to grass roots political campaigns, referral marketing or Internet link exchanges.

If you look at the demographic software used to break down markets into pieces; that exact computer modeling is used by the CDC to estimate the growth or exponential risk of a runaway virus. Just ask anyone in Atlanta’s CDC research center about this. You do not have to read as many books as I to figure this out. Books like Virus Hunters of the CDC, Cobra Event, some of Tom Clancy’s stuff and I submit to you that to stop a virus mimic one, to catch an International Terrorist become like one in mind with special teams, to catch a socio path become one, to catch a corrupt politician hire a criminal, to expand a brand name or market a service or product model your efforts like that of a virus. After all that is the best design evolution has come up with and they along with the cockroaches will be here long after the human species has died out or headed for distant stars.

To stop an expanding business competitor operate like a big Corporation or a government, create choke points, become the back ground of the gamma subject target, watch for flipping patterns and mirror their efforts. Studying business strategy is more than just reading business textbooks in college and a few of the Best Seller business books on the list. It takes entrepreneurial thought processes, good observational skills and a little abstract thought. Think about it.