It’s very important to get the right name for your business. Here are some things to think about when choosing a business name: 1 Make it easy to remember 2 Make it easy to pronounce 3 Make it easy to spell 4 Stir the customer’s interest – make them want to ask more 5 Make [...]

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With the economic downturn, students in all the major business schools have been dropping out of their entrepreneurship classes and transferring back to classes where they think they have a secure future. Students and professionals who were once planning to start businesses now have decided to go back to their previous jobs and everything is [...]

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Small business owners need to brand their business by using logo and a set of consistent marketing materials. Here’s a list of some of the benefits to having a professionally designed logo and marketing package: Attract more clients – Some clients look for a well-defined company look-and-feel for making a purchasing decision. Brand yourself – [...]

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A lot of people never start businesses because they believe they don’t have enough money to do so. Unfortunately, these same people don’t realize that many of the world’s most successful companies were started on a shoe-string budget by an entrepreneur with limited resources. Below is a list of tips to help you save money [...]

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