It’s very important to get the right name for your business. Here are some things to think about when choosing a business name:
1 Make it easy to remember
2 Make it easy to pronounce
3 Make it easy to spell
4 Stir the customer’s interest – make them want to ask more
5 Make it positive sounding – optimistic
6 [...]

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Students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm.
While these ventures may ultimately be very successful, they face certain challenges in their business plans and capital raising processes. The foremost challenge is overcoming the lack of [...]

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With the economic downturn, students in all the major business schools have been dropping out of their entrepreneurship classes and transferring back to classes where they think they have a secure future. Students and professionals who were once planning to start businesses now have decided to go back to their previous jobs and everything is [...]

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Small business owners need to brand their business by using logo and a set of consistent marketing materials. Here’s a list of some of the benefits to having a professionally designed logo and marketing package:
Attract more clients – Some clients look for a well-defined company look-and-feel for making a purchasing decision.
Brand yourself – You need [...]

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